ReelRoutes: Turn Every Scene into a Journey

Led the development of ReelRoutes, powering in-flight entertainment system to connect travelers to partner experiences.

Demo video: ReelRoutes in action

Challenge

Cathay Pacific wanted to reimagine the entire travel journey for Cathay customers, making it effortless to discover and book stays, events, and experiences, beyond their membership and loyalty programme.

ReelRoutes interface — Main interface showcasing non-intrusive product or location overlays

Approach

Developed an MVP that lets passengers discover and save travel experiences directly from the movies they watch in an opt-in manner. It has seamless integration to mobile app after landing.

Impact

48 hours

Development Time

5 people

Team Size

Top 10%

Out of 1500 Participants

Technologies

ReactTypeScriptFigmaAgile